IOM, CEO, President

Trish Leonard, IOM, is the founder and owner of TLC Marketing & Creative Services, Inc., a Florida-certified woman-owned business based in Bonita Springs since January 2009. Known for her humility and collaborative spirit, Trish leads with integrity, often shining a spotlight on her team and community rather than herself.

In recognition of her deep commitment to service and leadership, Trish was recently awarded an Honorary Bachelor’s Degree in Life Success and Community Service from Florida Gulf Coast University—a meaningful and heartfelt honor.

Under Trish’s leadership, TLC Marketing has contributed hundreds of thousands of dollars in time, talent, and resources to local nonprofits, education, arts & culture, and healthcare. The company has received numerous accolades, including:

• 2024 Best of Florida in Marketing

• Best of Bonita (2020–2024)

• 2023 Greater Estero Chamber of Commerce Small Business Excellence Award

• 2018 Small Business of the Year by the Bonita Springs Area Chamber of Commerce

For over 25 years, Trish has served on the boards of many organizations, championing not-for-profit efforts throughout Southwest Florida. She is a proud and generous donor to causes such as:

• The Wonder Gardens (whose Welcome Center bears her name)

• Florida Gulf Coast University’s First-Generation Scholarships

• The Cortese St. Angelo Veterans Room at the Wilson Bradshaw Library

• The Florida SBDC William O. Webb Entrepreneurs’ Scholarship

In addition, Trish is a founding member of the Bonita Springs Short Film Festival and was recently elected to the Board of Directors of Interfaith Charities, among other leadership roles in the region.

Above all, Trish is passionate about her work, which shows in everything she does.

Public Affairs Specialist

Marketing Coordinator

Originally from Parkland, Florida, Allie moved to the beautiful Southwest Florida coast to attend Florida Gulf Coast University (FGCU), where she graduated in 2024 with a bachelor’s degree in Communications, specializing in Public Relations and minoring in Marketing. While at FGCU, she was an active member of the American Marketing Association (AMA) and served as a course assistant for a senior-level marketing capstone course. Through these opportunities, she developed a deep interest in marketing, public relations, and event planning.

Allie brings a vibrant, hands-on approach to the TLC team, combining creativity with strategy to drive results. She excels at designing engaging graphics, crafting compelling content, and developing innovative marketing campaigns. She also enjoys planning events and helping bring clients’ visions to life in impactful ways.

Since joining TLC, the team has been recognized as Best of Florida 2024 for Marketing and continues to grow. Allie is excited to continue growing professionally, including participating in Leadership Estero and gaining further real-world experience through client campaigns and events.

Outside of work, Allie stays active at the gym, on the pickleball court, or spending time with her family. She also loves relaxing with her two cats, Lux and Grizz.

Event Logistics Coordinator

Brittni enjoys building relationships, making an impact in our community, and providing a helping hand to others. She brings over 8 years of nonprofit experience, including event planning and support to TLC. While earning her high school diploma, Brittni volunteered/ interned at a dance studio teaching jazz and tap to children ages 4-15. She attended Southeastern Louisiana University in Hammond, Louisiana earning a Bachelor in Business with a Small Business and Entrepreneurship concentration, while dancing for the university and working as an Assistant Manager at Walgreens.

Brittni moved to Southwest Florida in 2014 and began attending Keiser University- Ft. Myers. Soon after earning her Master’s in Management and Leadership, she continued her education with Keiser University and is now a doctoral candidate for a Doctorate in International Business Administration. Brittni is very involved in our community and seeks ways to make an impact that is everlasting.

Web Director

Jasmine is an accomplished web designer and branding expert. Spending most of her life creating, Jasmine’s mission to tell her client’s stories and help businesses connect through brand strategies has lead her into the digital marketing world.

A lover of all things nerdy, Jasmine can list off tidbits from wrestling, video games, and even old black and white sitcoms! Down to Earth and passionate about every project, Jasmine brings a level of excitement to every project by helping set unique goals per client and accomplishing them; be it with a website redesign or strategy with audience connection.

Graduating from Rasmussen College with a Bachelor’s of Science in Web & Interactive Design, Jasmine set out to make a difference in her community straight out of college by gaining experience as a Web Director and Graphic Specialist in both marketing firms and marketing departments of Florida clinics. Jasmine is no newcomer, with over 10 years of work experience. She uses fresh visual skills, engaging copy, and a keen eye for customer-first strategies to manage website and branding creation for TLC Marketing.

Copywriter

Justin brings his desire to help clients reinforce their brand by creating content that emphasizes their specialities and goals for success. He does this primarily through his passion in storytelling and coming up with content that not only targets specified markets and demographics but improves upon the image they have already created. Justin’s skilled in creating building blocks of specially curated content to fit short and long term goals of connecting clients with their audience.

Being a Mississippi boy, born and raised, Justin became a Florida transplant over six years ago. He has over a decade of experience in various fields of work including banking, insurance and management positions throughout various companies known throughout the country. This has created a customer-first mentality for him where he has prioritized the needs and wants of clients over anything else. His team-based experiences allow him to work well with the team members of TLC to ensure every client’s goals are accomplished.

Office Administrator

Susan brings 35 years of experience to TLC. Susan worked as an Administrative Assistant to the Sheriff, Undersheriff, and two Captains in Michigan before retiring in 2021 and moving to Estero, Florida, to be near family.

Susan met the owner, Trish Leonard, and they instantly connected on their shared love of events. Susan was so impressed by the TLC team’s positivity and professionalism that when offered the part-time position, she accepted it as it was a perfect fit for her retirement.

Susan is instrumental in the office, bringing different views, marketing ideas, organization, and structure. Susan truly enjoys meeting new people and learning about their companies, providing current and potential clients with a more personal experience.

Communications Specialist

Sofia is originally from Dayton, Ohio and relocated to Estero, Florida in 2017. She is now a senior at Florida Gulf Coast University pursuing a higher education in communications, with a concentration in public relations. She is expected to graduate in May, 2025.

Her love for social media and building relationships within her community has brought her to TLC Marketing as our latest intern. She is eager to gain first-hand experience and build her skillset alongside the TLC Marketing team. In her free time she likes to work on her wellness podcast “From Love” that she built through her university’s radio station Eagle Radio.

“When TLC formed during the height of the real estate crash, I was worried about how to get through it, but with determination and the help of peers and others who supported my efforts, here we are 15 years later.”

At the time the company offered marketing and public relations, and over the years evolved into other areas, such as event planning, social media, and websites.

“I am very proud of how far the company has come in a short time,” states Leonard. “We have been through a market crash, COVID, two hurricanes and still moving forward.”