The pandemic has changed the event planning industry on many fronts, and you can expect more of the same in 2022 and beyond. Fortunately, when you take the right steps up front, you can minimize the risk of a costly and/or time-consuming mistake.
There’s no right or wrong way to build a social media marketing strategy, as long as you do so with one word in mind: results.
The biggest mistake you can make is assuming that you have a strategy, when in all actuality you’re “throwing ideas against the wall” in hopes that something works.
As a marketing agency, one of our goals is to make data-driven decisions based on industry metrics and our client’s individual situations. In order to do this, we use platforms and tools to give us the most accurate and useful information that can be utilized throughout the campaigns we launch.
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Of course, building and maintaining these relationships is easier said than done.