As a business owner or marketing professional, you’re well aware of the many ways to market your products and/or services.
However, there’s a big difference between understanding the basics and pinning down marketing tactics that generate results.
Let’s start with a brief overview of some of the most popular tactics for marketing a business:
- Content marketing
- Social media marketing
- Email marketing
- Influencer marketing
- Affiliate marketing
- Search engine optimization
And that’s just the start. There’s no shortage of tactics to consider.
With this in mind, it’s time to talk about the steps you can take to find marketing tactics that generate results.
1. Keep an Open Mind – Try Everything
This is where many businesses get off track. Rather than keep an open mind—which means experimenting with every tactic—they go down one path without considering anything else.
For example, your competitors may be winning big with content marketing, so you assume that it’s the right approach for you.
Maybe you’re right, but that doesn’t mean it’s all you should do.
For example, content marketing and social media marketing go hand and hand. As you create fresh content, such as blog posts, you can use social media to amplify it to your audience.
It’s simple: you never know if a particular marketing tactic will work until you give it a try.
2. Track Your Process and Results
Don’t assume that you know which tactics are generating results and which ones are falling flat. You must track your process and results, which includes details and metrics such as:
- How much money you spent
- How much time you spent
- If you were able to manage everything in-house
- Return on investment (ROI)
- Audience reach
When you track your process and results, you’ll gain a better understanding of what’s working and what’s not.
3. Tweak Your Approach
This goes along with point #2 above. While tracking your process and results, keep in mind that you won’t get everything right the first time around.
Sometimes, all it takes is a minor change to your strategy to experience major results.
For instance, if you’re sharing new content on social media at 3 pm EST every day, consider moving your posting schedule to another time.
After doing this for several weeks, compare the results in terms of engagement.
What do you see? Did your results improve? If so, you just made a tweak for the better. If not, you can always switch back to your original approach.
With marketing, the only thing that matters is your return on investment.
As long as you’re getting results in return for your time and money, you’re on the right track.
What steps do you take to find marketing tactics that generate results? Do the three steps above look familiar?