Has your business considered developing a digital marketing strategy? If not, it is one of the most important aspects of your company’s marketing plan that needs to be evaluated. Each year google has 2 Trillion searches and Facebook/Instagram combined have 3.7 billion users in total. It is safe to say that a significant portion of the world’s population is using these platforms. If that’s the case, why isn’t your company utilizing the opportunity to promote on the channels that your customer is getting information from?
Here are a few items to consider for your business’s digital marketing strategy:
1. Facebook ads, utilizing paid traffic on Facebook to generate leads, sales, and awareness.
Facebook ads are a cost efficient and hyper targeted way to reach the consumers you want to get in front of directly.
2. Ads on Google, Bing & Yahoo search engines.
Why not have an ad appear when customers search for terms relevant to your business? (Google ads have many functions and opportunities, talk with TLC to learn more about them.)
3. Utilize Search Engine Optimization to make sure your company is getting seen where it needs to.
Search Engine Optimization (SEO) is a method used to increase a website’s position on search engine results pages on sites such as Google, Yahoo, or Bing. Developing an SEO strategy for your business can help draw consumer traffic to your website as well as grow your sales and revenue. For example when you search “Marketing company Bonita Springs,” TLC should come up.
TLC would love the opportunity to discuss these outlets with you and figure out the best plan of action for your business! Contact us today to set up your free consultation.