Whether you’re a small business or large business, chances are you were affected by the COVID crisis. Business owners around the globe are having to create different business strategies and adapt to the new safety precautions put in place. As businesses move forward and slowly begin to open, they need to focus on their marketing strategies and how to stay engaged with customers during and after quarantine.
Businesses need to be incorporating as many digital marketing strategies into their marketing plans as they can. That could be creating high-quality content on social media, sharing information through email marketing, and utilizing online directories to increase customer engagement. Here are TLC’s three marketing strategies to boost brand awareness and bring back business!
1. Social Media Could Be Your Best Ally
In our digital world, there are plenty of ways to stay connected to current and potential customers with the most popular way being through social media. As a business, you should be staying active on social media, either by posting information about your business or sharing positive content to help take people’s minds off the pandemic.
2. Give Email Marketing a Shot
When sending out emails or creating an email marketing campaign, make sure the emails are sent with a purpose. Spamming customers with emails that have only useless information and no value will only lead to customers unsubscribing. When creating an email, make sure to establish these two things:
- Your Services: If you’re offering a new product, discounts or a special gift make sure to include that in your email. By offering something new or a product that has functionality during the COVID-19 crisis will give your business a unique value.
- How Your Business Has Changed: Have you changed your operating hours, location, or implemented new safety precautions? If you have, communicate that clearly in your emails to keep customers informed.
3. Create Loyalty with Rewards Programs
With this pandemic, your business should also focus on service and empathy instead of just concentrating on new sales since loyal customers will remain your most reliable source of revenue. By offering a rewards program not only ensures that customers remain satisfied but also keeps your brand relevant in their minds. Remember the 80/20 rule, 80% of your revenue should come from 20% of your customers, and rewards programs help to make this possible!
TLC Extra Tip: Online Directories Should Have Correct Information
Online directories such as Google My Business, Bing, and Yelp are prime sources of information for current and potential customers. Whether you’ve changed business hours, or you’ve temporarily closed, keep customers in the loop by updating all business information on your online directories.
If your business has been impacted by COVID-19, and you are unsure of where to start with your marketing strategies, contact TLC Marketing and Creative Services. We offer free marketing and communication consultations to learn more about your business and what you need. Contact us today at (239) 405 – 8115 to get started and bring your customers back!